National Boat Shows has announced a new ‘outdoors’ element to spice up the 2011 London Boat Show at ExCel, as VOS Media’s ‘The Outdoors Show’ looks set to join forces with Tullett Prebon London International Boat Show for the final weekend.

Promising visitors ‘the ultimate varied and diverse day out’ in January 2011 the Tullett Prebon London International Boat Show will be joined by The Outdoors Show from Thursday 13 to Sunday 16 January 2011.

The Outdoors Show, run by VOS Media, has been held at the NEC Birmingham since 2002, and is Europe’s largest outdoor pursuits consumer exhibition with over 31,000 visitors in 2009. The weather-affected 2010 London Boat Show welcomed over 100,000 visitors over 10 days – around 9% down on the previous year.

Andrew Williams, Managing Director of National Boat Shows, said: “We are delighted to welcome The Outdoors Show alongside the 2011 Tullett Prebon London International Boat Show.  This joint venture forms a significant part of our development for the London show, but it doesn’t end there with a whole host of other enhancements planned.”

VOS Media Managing Director, Damian Norman commented: “Following nine extremely successful years, we are very excited about moving The Outdoors Show to London and our strategic partnership with National Boat Shows, creating what will be a unique experience for London and the UK.”

VOS Media was formed in July 2009, purchasing the portfolio previously owned by the Sports & Leisure division of DMG World Media comprising The Outdoors Show, The Ski & Snowboard Show, The Vitality Show, The Daily Mail Ski & Snowboard Magazine, OutdoorsShowExtra.co.uk and MetroSnow.co.uk.